Friday, June 18, 2021

LCWA Wins Top Technology Award from Publicity Club of Chicago

Getting the right amount of healthy sleep is important for students of all ages to be healthy
and successful. That’s the main message LCWA and client AASM conveyed via media, partner organizations and online during Student Sleep Health Week in 2020. The campaign, which leveraged influential students, parents, coaches and teachers online to drive conversation, was the winner of the Buell Patterson Technology Award – one of the cumulative, “best of the best” awards announced at the Publicity Club of Chicago (PCC) Golden Trumpet Awards on Thursday night. The campaign also was honored with a Golden Trumpet in the Healthcare Marketing category. This is the second time the combined LCWA and AASM team has won the coveted Buell Patterson Technology Award, having received it in 2015 for the “Sleep Well, Be Well” campaign that was part of the National Healthy Sleep Awareness Project in partnership with the CDC.   

LCWA also was awarded two Silver Trumpets during the PCC Awards. The First Alert team was honored for its “Be Ready for the Unexpected” campaign in the Integrated Marketing Communications category. And in the Business to Business and Business Services category, our Trex Commercial Products trade media program was honored.

Thank you to the PCC for your support of our programs, and congratulations to all of the winners!

Thursday, June 3, 2021

Trex Joins Panel of Top Designers to Help Consumers Achieve their Dream Decks

Now, more than ever, outdoor living is in! The COVID-19 pandemic has prioritized how we view and use our homes, with consumers reimagining how to maximize and enjoy their exterior spaces. We leveraged this trend for our client Trex Company, the largest manufacturer of high-performance, low-maintenance, wood-alternative outdoor living products, by collaborating with Country Living and Good Housekeeping on the first-ever Makeover Takeover Renovation Summit, a virtual DIY home improvement event hosted by the magazines.

 
The livestreamed, interactive event served as a highly successful and engaging way to reach home-passionate consumers interested in outdoor renovations during a year when homeowners are expected to invest more time and money in their outdoor spaces. Trex’s Vice President of Marketing Leslie Adkins joined a panel discussion featuring high-profile design experts, including HGTV designer Brian Patrick Flynn along with Chris and Peyton Lambton, co-hosts of DIY Network’s “Yard Crashers,” to help attendees get their decks and yards ready for outdoor living season. From deck design considerations and materials to backyard trends, outdoor living accessories and doable DIY projects, the panelists covered a wide range of topics that allowed for an organic conversation about the benefits of Trex products. In fact, every panelist personally endorsed Trex as their go-to decking brand!

 

Nearly 1,000 consumers from around the world tuned in to the “Great Outdoor Spaces” session. Following that discussion, attendees were invited to connect directly with Leslie in a Zoom breakout room for a live Q&A session. More than 120 consumers joined to learn more about Trex outdoor living products. This was a highly engaged audience that came to ask questions specifically about Trex! Leslie answered questions fielded by moderator Lisa Bergamotto, style director for Good Housekeeping, while a team of “Trexperts” (including Trex and LCWA team members) responded to questions in the live chat. Throughout the breakout session, our client was able to directly connect with consumers about designing their dream decks and outdoor spaces with Trex products.

 

Looking for expert tips to spruce up your backyard? You can check out the virtual Trex panel discussion on the Good Housekeeping website!