Tuesday, May 18, 2021

AASM “More than a Snore” Radio Media Tour Brings National Awareness to OSA

Many patients are delaying or avoiding medical care due to COVID-19 concerns, including delaying care for common, treatable sleep disorders, such as obstructive sleep apnea (OSA). To help our client the American Academy of Sleep Medicine (AASM) drive awareness about the often-misunderstood signs, symptoms, diagnosis and treatment options for obstructive sleep apnea (OSA), we coordinated a radio media tour (RMT) which took place on April 29, 2021. To promote the tour, we developed a high-impact media alert, social media posts and schedule of local market details for each station to ensure messaging aligned with each audience.

The tour featured expert insights from AASM board member and practicing sleep medicine physician, Dr. Fariha Abbasi-Feinberg. Over the course of a morning, Dr. Abbasi-Feinberg completed 14 total interviews which aired online and on radio stations across the nation. RMT coverage included a total of 447 radio segment airings with over 17 million impressions.

  • Podcasts included Business Radio X – “The Mark Bishop Show” (Listen here!)
  • Nationally Syndicated Airings included:
    • Global American Broadcasting Network – “Bill Martinez Live”
    • Transformation Talk Radio Network – “The Dr. Pat Show”  (Listen here!)
    • Wilkins Radio Network – “Let’s Just Talk”
    • Radio America – “The Passport Mommy” 
  • Local Airings included radio stations in Bluefield, WV; La Crosse, WI; Roanoke, VA; Pittsburgh, PA; Tampa Bay, FL; Seattle, WA; New York, NY; Baltimore, MD; Charlotte, NC; and Providence, RI.

The RMT helped drive awareness to the symptoms and treatment options for OSA, and familiarized patients with what to expect when visiting a sleep center. With such a wide national reach, I feel confident that we were able to enact positive action in many listeners lives.

If you think you or a loved one may have sleep apnea, visit SleepEducation.org to find a board-certified sleep physician at an American Academy of Sleep Medicine Accredited Sleep Center near you.

Wednesday, May 5, 2021

Trex Recycling Efforts Capture High-Profile Media Attention for Earth Day

Did you know that LCWA client Trex Company’s world-famous composite decking is made from 95% recycled materials? To amplify the company’s “green” story in conjunction with Earth Day (April 22, 2021), we pitched key media with the goal of pointing eco-minded consumers in the right direction for turning their trash into treasure in the form of Trex decking. We found success in our pitch strategy by offering media a turnkey Earth Day package, including Trex stats and facts, along with educational images and videos. We also provided local angles to consider and offered interviews with corporate and local Trex spokespeople.

Our proactive outreach resulted in a number of media placements, including a broadcast TV segment with CBS Dallas-Ft. Worth (KTVT-TV). The two-minute feature aired on the station’s 6 p.m. newscast on Earth Day and focused on the NexTrex recycling program as a way to responsibly dispose of plastic bags and film. The segment featured an interview with Dave Heglas, senior director of materials management for Trex, who discussed Trex’s green values and noted the types of plastic materials that can be recycled into Trex decking.

For a local angle, we coordinated an on-site b-roll shoot at a local participating NexTrex retail recycling location, where residents can dispose of their plastic waste. Additionally, we shipped Trex decking samples to the producer to show on camera and visually bring the story full circle from recycling to finished product.

The CBS segment can be viewed on the station’s website, here. Other high-profile coverage garnered for Trex on Earth Day included The Detroit News, which featured a list of accepted plastics for recycling into Trex composite decking and linked to a list of participating retail locations.

Bonus Trex “Green” Fun Facts:

  • Trex uses more than 1.5 billion plastic bags each year to make its eco-friendly outdoor living products.
  • Trex has never cut down a single tree to make its products.
  • An average 500-square-foot composite Trex deck may contain approximately 140,000 recycled plastic bags.
  • A standard 16-foot Trex composite deck board contains recycled material from approximately 2,250 plastic bags.

LCWA looks forward to continuing to grow awareness of Trex’s green story, sustainable values, and recycling programs as we work with the company to celebrate Earth Day, every day!