By providing their famous low-maintenance, high-performance
composite decking for the episodes, Trex was able to gain major exposure on
multiple media platforms, which is crucial at a time when outdoor living is
skyrocketing. Both episodes had a combined audience of more than 6.2 million
people who learned about the benefits of composite decking and saw the
beauty it can add to an outdoor space.
But Trex’s exposure wasn’t done there. For the viewer’s
convenience, “Celeb IOU” publishes a Resource Guide on the Property Brothers’
website which includes product details for each episode, making it easy for
viewers to replicate the beautiful spaces in their own homes. The Trex decking
used in both the Justin
Hartley and Rainn
Wilson episodes was featured in the
respective Resource Guides, giving the brand some extra love for supplying the
decking.
The cherries on top of this partnership were two social
media posts (see here &
here) that appeared on
the Property Brothers’ Instagram page, reaching an additional 1.8 million people!
Overall, this high-profile collaboration delivered tremendous ROI by garnering valuable third-party endorsements and helping Trex to reach new audiences.
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