Tuesday, November 17, 2020

AASM Experts Say Seasonal Time Changes are Losing Favor

On November 2 we turned our clocks back one-hour, signaling the end of daylight saving
time. While most of us are accustomed to the biannual time change, evidence suggests there are downfalls to the ritual of “springing forward and falling back.” Which is why in September and October, we helped our client the American Academy of Sleep Medicine (AASM) bring awareness to their position statement which supports eliminating seasonal time changes for the benefit of public health and safety. The position statement outlined the various effects of time changes, which range from increased risk of stroke and hospital admissions to sleep loss and more, arguing that standard time more closely aligns with the daily rhythms of the body’s internal clock.

To drive attention to the AASM’s statement, LCWA drafted a pitch with highlighted results from the AASM’s July 2020 survey, which found that a majority of Americans (63%) are also in support of the elimination of seasonal time changes in favor of a national, fixed, year-round time.

The pitch also touted that the AASM’s statement has been endorsed by more than 20 organizations including the National Safety Council (NSC), the National Parent Teacher Association (PTA) and the World Sleep Society. Legislators have come out in support of a fixed, year-round time in recent months, including Florida senators Marco Rubio and Rick Scott, who recently introduced a bill to keep daylight saving time in place through the fall of 2021. The bill has been placed on the Senate calendar and remains a timely and attention-grabbing angle as the AASM’s statement continues to gain traction.

LCWA distributed the pitch via Newswise and pitched the AASM’s statement to national consumer and health media. As a result of our direct-to-editor outreach, we secured high-impact interviews for key AASM spokespeople with the Washington Post and Healio.

The statement received extensive national coverage, generating more than 280 million impressions. Notable placements included: 

                Online:

o   Inside Edition, Medscape, CNN, CNET, Chicago Tribune, Smithsonian Magazine, Associations Now, Bustle, Vice, Business Insider, Healthline, Prevention, USA Today, HealthDay, Vox, Everyday Health and WebMD.

Print:

o   St. Louis Post-Dispatch, The Kansas City Star and The Des Moines Register.

Television:

o   HLN, WJBK, KTTV, CBS Sacramento, WGN and Good Morning America.

Radio:

o   KYW-AM, WLS-AM, KPLA-FM and AM 900 Hamilton's News Talk Leader (CHML).

These results show that the debate for/against seasonal time changes continues to be a hot topic of interest for the media and American public.

Monday, November 2, 2020

L.C. Williams & Associates (LCWA) Earns Spot on Forbes’ Inaugural “America’s Best PR Agencies 2021” List

CHICAGO (Nov. 2, 2020) – Chicago PR agency L.C. Williams & Associates (LCWA) has been named to Forbes’ first-ever ranking of the 200 best public relations agencies in America. LCWA is a mid-sized communications and digital marketing firm with specialties in home and housewares, healthcare, B2B communications and food and beverage.

In partnership with market research firm Statista, Forbes identified the best PR firms in America through a survey of more than 12,700 experts and 20,500 customers who nominated more than 5,000 firms. Click here to see the full list.

“We are honored to be included in this inaugural list from Forbes, which was created with input from industry experts and actual customers,” said Kim Blazek Dahlborn, president and CEO of LCWA. “Reputation is such an important factor in our business. We are thrilled that our happy clients continue to spread the word about LCWA’s high-quality work and meaningful results.”

LCWA shares this honor with eight of its Public Relations Global Network (PRGN) PR affiliates: Three Box Strategic Communications (Dallas), The Castle Group (Boston), Landis Communications Inc. (San Francisco), The Hoyt Organization (Los Angeles), The Conroy Martinez Group (Miami), S&A Communications (North Carolina), Buchanan Public Relations (Philadelphia) and The Fearey Group (Seattle). PRGN is a leading network of more than 50 hand-selected public relations firms servicing key markets around the world.

In making the announcement, Forbes commented: “As public relations professionals look to navigate their clients through an uncertain, volatile and noisy year. . . PR agencies have increasingly sought to integrate with their clients to provide new types of information that help with both external and internal communications.”

For more information, visit www.lcwa.com, or follow LCWA Team on Facebook, Twitter or Instagram.

About L.C. Williams & Associates (LCWA)

L.C. Williams & Associates is a mid-sized Chicago PR Firm. Founded in 1985, the company provides a full range of services including brand building, media relations, social media, influencer outreach and grassroots marketing. LCWA is one of the top 75 independent PR firms in the country and one of the top ten in Chicago, according to O’Dwyer’s list of national, independent PR firms. It also is ranked as one of the top three agencies specializing in home products public relations, in the top 35 of agencies working in food and beverages, and the top 45 of agencies working in healthcare public relations.