
Here are a few tips
to help you launch a seasonal pitching program:
What to pitch
The goal is to have relevant and timely
pitches strategically planned throughout the entire year. Magazine editorial
calendars, typically found in the media kit or advertising section on the
publisher’s website, list topics that will be covered in each issue and can act
as a guide to crafting targeted pitches. Take note of any key focus points,
like trade shows, product launches
or events that will require media outreach. Finally, take a look at seasonal
opportunities including other recognition months and days, holidays and
important times of the year for your client’s brand or products.
When to pitch
Depending on the type of media outlet
you’re pitching, your lead time could range from days to weeks to even months
in advance. Make note of magazines editorial deadlines, then backtrack a few
weeks on your own calendar. While lead times vary by publication and writer, as
a general rule of thumb, our agency sticks to long lead times when pitching
media. Here’s an example:
- Magazines: 5-6 months in advance
- Regional magazines: 3-4 months in advance
- Newspapers: 4-6 weeks in advance
- Online: 2-4 weeks in advance
It’s important to prioritize media opportunities.
If you work through all your valuable pitching opportunities for the year,
you’re bound to see some overlap. Take into consideration your goals for media
coverage for the year – whether it be national magazines, regional or local
coverage – and prioritize media opportunities based on the best fit for your
client’s news or product.
Seasonal
pitching calendars can be a valuable roadmap to year-round media placements.
Keep these tips in mind while building out your calendar and you’ll have great
media opportunities and placements to share with your client in no time!
No comments :
Post a Comment