Thursday, July 9, 2020

It Might Be Time to Think Small(er)

The current challenges presented by the pandemic have resulted in enormous changes in the way we do business. Companies are reevaluating how they work, reconsidering processes, systems, office spaces, vendors and budgets. This transitional period might be an excellent time to take a closer look at your public relations agency to ensure you are maximizing your budgets and getting the level of services you need and deserve. In other words, it might be time to go small(er)!
               
A mid-sized, independent agency offers a number of advantages over large, international conglomerates. Some of these pluses include:
  • Senior involvement: At a firm the size of LCWA, you’re guaranteed involvement from senior staff. At larger firms, senior members tend to “preside” over an account, while at smaller, mid-sized firms, senior folks jump right in and help with the actual planning and implementation of programs. The experience, skill set and insights of senior managers could prove invaluable during these unprecedented times. 
  • Flexibility: A smaller, independent firm is also a nimble firm, quick to respond to changing market conditions. Without a cumbersome bureaucracy to slow it down, good things can be accomplished in a shorter period of time.
  • Focused attention: Regardless of your budget, chances are you will be a big fish at a smaller pond (shop). With a shorter client roster, your business will get the attention it deserves. What’s more, your team will have the time to know your business – and industry – inside and out.
  • Global reach: A smaller firm doesn’t necessarily mean a local firm. Many mid-sized agencies offer national services, and also are affiliated with other like-sized firms around the world. This network of agencies will provide your business with diverse resources if needed. LCWA, for example belongs to the Public Relations Global Network (PRGN), and works closely with partner agencies throughout the country and around the world on an as-needed-basis.
As we continue to navigate these uncharted waters, this might be a good time to consider an independent public relations agency. The advantages listed above might just make it the right decision at the right time.  

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