
A mid-sized, independent agency offers a number of advantages
over large, international conglomerates. Some of these pluses include:
- Senior
involvement: At a firm the size of LCWA, you’re guaranteed involvement from senior
staff. At larger firms, senior members tend to “preside” over an
account, while at smaller, mid-sized firms, senior folks jump right in and
help with the actual planning and implementation of programs. The
experience, skill set and insights of senior managers could prove
invaluable during these unprecedented times.
- Flexibility: A smaller, independent firm is also a nimble firm,
quick to respond to changing market conditions. Without a cumbersome
bureaucracy to slow it down, good things can be accomplished in a shorter
period of time.
- Focused attention: Regardless of your budget, chances are you will
be a big fish at a smaller pond (shop). With a shorter client roster, your
business will get the attention it deserves. What’s more, your team
will have the time to know your business – and industry – inside and out.
- Global
reach: A
smaller firm doesn’t necessarily mean a local firm. Many mid-sized
agencies offer national services, and also are affiliated with other
like-sized firms around the world. This network of agencies will provide
your business with diverse resources if needed. LCWA, for example
belongs to the Public Relations Global Network (PRGN), and works closely
with partner agencies throughout the country and around the world on an
as-needed-basis.
As we continue to navigate these uncharted waters, this
might be a good time to consider an independent public relations agency. The advantages listed above might just make it the right decision at the right
time.
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