Tuesday, June 30, 2020

Insomnia Awareness Night Drives Conversation and Awareness


Insomnia Awareness Night is held on the Monday nearest the summer solstice to drive conversation and awareness about chronic insomnia. On Monday, June 22, our team organized several online events for the observance, which is organized by our client the American Academy of Sleep Medicine (AASM) along with the Society of Behavioral Sleep Medicine (SBSM) and AmericanAlliance for Healthy Sleep (AAHS). Online activities included:
  • Facebook Live – We started the night off with a Facebook Live from 9:30 – 10 p.m. ET. Influencer Kelly Olexa acted as host for the event, interviewing AASM’s sleep expert Dr. Emerson Wickwire in a Q & A format on her page, www.facebook.com/thekellyoshow.
  • Twitter Chat – Next up was a Twitter Chat from 10 – 11 p.m. ET with Dr. Deirdre Conroy behind the AASM Twitter handle, Dr. Jade Wu as expert on the SBSM account and Kelly Olexa serving as moderator. In addition, the AAHS joined to provide patient perspectives on insomnia, along with many others who chimed in with questions and thoughts on the disease using #InsomniaNight.
  • Reddit AMA – The night wrapped up with an hour-long Reddit AMA. From 11 p.m. to midnight ET, clinical sleep specialist and AASM board of directors’ member Dr. Jennifer Martin hosted an AMA to answer a wide range of insomnia questions. The AMA received a “Moderator’s Choice Award,” meaning the conversation was of top interest to many Redditors.
In addition to the scheduled social media events, our team created content for all social channels, including Instagram story posts, to help inform audiences about insomnia throughout the night. Combined with our media outreach efforts, the Insomnia Awareness Night campaign was a success, garnering more than 136 million impressions and engaging many patients and healthcare providers.

To learn more about Insomnia Awareness Night and to find resources on healthy sleep, visit http://sleepeducation.org/insomnia-awareness-night.

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