Here’s how we’re working through it:
Remote Collaboration. Our team was already adept at
working with remote team members, and everyone has adjusted quickly to working
from home. We continue to kick off our work week with our 10 a.m. “Buzz Board”
meeting on Mondays, which gives us a chance to discuss the week’s news and
upcoming events, and the impact they will have on our clients. We are using
Zoom and Microsoft Teams to ensure frequent face-to-face meetings, both planned
and impromptu. These personal interactions are a bright spot in these long days
of social distancing.
Quick Counsel. We always have an eye on the news so
that we can be quick with counsel for our clients. We are helping our clients
manage their communications during this situation – from changing events and
supply chain dilemmas to front line healthcare directives. Every client is
affected in different ways, and our account teams know enough about their
organizations to offer both insight and action.
The New Reality. We are revising our expectations of
target audiences to fit the new way everyone is working and living. The old
rules are out the window! B2B audiences need to hear messages in a new way, now
that they are working differently. Consumers are focused on meals, education
and staying occupied at home. We are helping our clients understand the current
situation, and how it impacts their communications plans.
Flexible Programs. “Flexibility” has always been key at
LCWA – it’s even included in our mission! And it’s never been more important
than it is right now. We are working with our clients to adjust plans for our
day-to-day work, as well as for the future. There is a great deal of
uncertainty, but we are committed to helping our partners get through this and
emerge as strong as possible.
We wish you health and safety as we all navigate this
situation.
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