
One of the first major industry
events of 2020, IBS proved an ideal platform to set the stage for the year
ahead. Trex unveiled a new, experiential booth complete with scenes, settings,
sounds – and scents – that evoked the sensations and enjoyment of outdoor
living. The impressive exhibit showcased the company’s robust portfolio, including three new collections, and offered a
virtual product playground for attending dealers, as well as representatives
from 42 different media outlets who accepted our invitation to stop by
during IBS to tour the Trex booth.
Through proactive pre-show
outreach and long-standing personal relationships, our team booked a
record-number of appointments with media that cover outdoor living products and
design. Already, these meetings have resulted in coverage by leading
trade publications, such as Building
Design + Construction, Casual Living, HBS Dealer, LBM Journal and ProSales.
We also
attracted the largest turnout of editors ever from high-profile consumer media
ranging from Architectural Digest and Better Homes & Gardens to Veranda and
Wirecutter. We even converted popular DIY blogger (and former composite skeptic),
PrettyHandyGirl, into a Trex
believer! Additionally, several outlets,
including A&E Network, DIY’s “I Want That,” “Today’s
Homeowner” and Professional Builder,
shot video footage in the booth that will run in the coming weeks and months as
we head into outdoor living season.
Beyond attracting a steady flow
of influential media and camera crews, LCWA also arranged for Alison Victoria,
host of HGTV’s “Windy City Rehab,” to
make a special appearance in the Trex booth during IBS to greet fans,
take photos and sign autographs. A long-time Trex devotee, Alison regularly
specifies Trex products for the outdoor projects she designs. Be sure to check
out Season 2 of “Windy City Rehab” later this spring to see Alison – and Trex –
in action.
All in all, it was an exciting
and productive couple of days in the Gambling Capital of the World. With the
deck now strategically stacked in our favor, it’s a safe bet that what happened
in Vegas will deliver a big payout for Trex in the form of valuable media
coverage throughout 2020.
No comments :
Post a Comment