Tuesday, January 14, 2020

Bold and Beautiful: The Right Celebrity Cache Can Catapult Your Story

Celebrities are the ultimate influencers and can play an impactful role in a brand’s marketing strategy, elevating messages and reaching new audiences. But like Cinderella’s glass slipper, the right celebrity fit is vital to the story and there are many considerations as you develop the partnership:

  • Time and Placement. First, outline all the potential services you’d like to use the celebrity for and how you’d like to amplify them. Do you want to shoot a video or six? Host an event? Turn a production day into multiple videos and images to be used across your broadcast and digital marketing plan.
  • Multiple Personalities: Celebrities take on the personas of their characters, so make sure to vet the storyline of their character(s), as well as their personal behavior to avoid any embarrassing controversies.
  • Script Permissions. As far in advance as possible, map out even basic key messages, location and scripting. This will come in handy during negotiations and will highlight any content that may need to be approved in advance by their studio. 
  • Amplify. Amplify. Amplify. Celebrities are pricey, so incorporate as much amplification as possible in order to get the most out of your budget.
From crafting DIY content for Trex with Kate Campbell to delivering fire safety messages for First Alert with Taylor Kinney, our focus is on maximizing the potential of these influencers to tell the best brand story to as many people as possible.

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