Celebrities are the ultimate influencers and can play an
impactful role in a brand’s marketing strategy, elevating messages and reaching
new audiences. But like Cinderella’s glass slipper, the right celebrity fit is
vital to the story and there are many considerations as you develop the
partnership:- Time and Placement. First, outline all the potential
services you’d like to use the celebrity for and how you’d like to amplify
them. Do you want to shoot a video or six? Host an event? Turn a
production day into multiple videos and images to be used across your
broadcast and digital marketing plan.
- Multiple Personalities: Celebrities take on the
personas of their characters, so make sure to vet the storyline of their
character(s), as well as their personal behavior to avoid any embarrassing
controversies.
- Script Permissions. As far in advance as possible, map
out even basic key messages, location and scripting. This will come in
handy during negotiations and will highlight any content that may need to
be approved in advance by their studio.
- Amplify. Amplify. Amplify. Celebrities are pricey, so
incorporate as much amplification as possible in order to get the most out
of your budget.
From crafting DIY content for Trex with Kate Campbell to
delivering fire safety messages for First Alert with Taylor Kinney, our focus is on maximizing
the potential of these influencers to tell the best brand story to as many
people as possible.
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