Wednesday, January 8, 2020

AASM Highlights Prevalence of Drowsy Driving

Drowsy driving is a serious public health concern. Each year in the U.S., drowsy driving causes an average of 328,000 motor vehicle accidents, including 6,400 fatal crashes, according to the AAA Foundation for Traffic Safety.

The American Academy of Sleep Medicine (AASM) conducted a consumer survey to determine the prevalence of drowsy driving among adults. The new survey found that 45% of adults have struggled to stay awake while driving.

In light of the survey results, LCWA conducted media outreach highlight the prevalence of drowsy driving and sharing tips from the AASM on how to prevent it.

LCWA secured drowsy driving coverage with numerous outlets, including The Washington Post, Seattle Times, SFGate, WebMD, HealthDay and U.S. News & World Report. Overall, this outreach increased awareness of the dangers of drowsy driving among consumers nationwide and earned more than 32.9 million impressions.

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