While we may be gearing up for cold temperatures and
snowfall, shelter magazine editors are already thinking spring! With that in
mind, we recently headed to Meredith Corporation in Des Moines, Iowa – the
headquarters for several of the nation’s leading home and lifestyle
publications, including Better Homes & Gardens, Midwest Living and
Traditional Home – to promote some 2020 outdoor living must-haves from our new
client Classic Accessories.
Classic Accessories is the leading manufacturer of
high-quality, benefit-rich protective covers, furnishings and accessories for
outdoor living and today’s active lifestyles. In spring of 2020, the company
will launch a new patio collection under its Duck Covers brand and we wanted to give editors
a sneak peek at what’s to come. (You’ll have to wait until next year to learn more!)
We met one-on-one with more than
20 editors representing 15 different Meredith print and online properties. Our display proved a great conversation starter, allowing us
the opportunity to discuss in detail the Classic Accessories brand and new
products. Each editor walked away with a comprehensive media kit and story
ideas that could feature the new collection or other Classic Accessories
products. And, LCWA walked away with a number of great leads for editorial
coverage in spring and summer editions!
Overall, our visit to Meredith Corporation afforded us
direct access to editorial influencers and provided the opportunity to position
Classic Accessories as the leader in protective covers and as a valuable
resource for outdoor living coverage. LCWA effectively solidified relationships
with known editors, established rapport with new editors and laid the groundwork
for future editorial coverage.
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