
To reach consumers directly and underscore this information,
First Alert partnered with Lowe’s stores and local fire departments across the
U.S. to educate the public about how to protect their families and homes from
the threats of fire and carbon monoxide (CO). This involved fun, family-focused
activities to teach families about equipping their homes with smoke and CO
alarms, as well as planning and practicing a fire escape plan.
LCWA assisted First Alert and Lowe’s in announcing
the partnership with a press release as well as distributing a separate
release focusing on fire
safety and reliable protection for Fire Prevention Month. First Alert
shared new data which showed that 60% of consumers do not test their smoke and
CO alarms monthly as many forget or aren’t aware of the need for regular
testing.
To ensure successful events at the participating Lowe’s
stores, LCWA assisted in securing participation at the events nationwide. This
included customer service support and coordination with fire safety
professionals.
To increase public education, LCWA coordinated a
multi-faceted media campaign. This included two media tours promoting home
safety and the Lowe’s
events in local markets. Additionally, we conducted outreach to numerous
local markets to highlight
the home safety events occurring at local Lowe’s stores.
In total, LCWA coordinated more than two billion
impressions for Fire Prevention Month. Through this outreach, we hope
people take home safety seriously all year!
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