The end of daylight saving time on Nov. 3 offered a natural
opportunity to prioritize sleep and remind Americans about the importance of
healthy sleep year-round. The American Academy of Sleep Medicine (AASM)
conducted a survey regarding how adults would use the extra hour.
Survey results found that 41% of adults indicated that they
would fall back to sleep. “Sleep” was the top response, followed by spending
the extra hour with friends and family (13%) and enjoying a relaxing activity
(13%). Another 6% plan to do housework and run errands, and 5% plan to catch up
on work or studies.
LCWA and AASM shared these results with media and the
importance of taking that time to reflect on your own sleep habits – and make
changes as necessary.
The end of daylight saving time survey results were
highlighted in numerous outlets, including NBC
News, The
Boston Globe, HealthDay
and WebMD.
Overall, this outreach increased awareness of healthy sleep nationwide and
earned more than 23 million impressions.
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