
For Fire Prevention Month the First Alert brand and PR teams
created and leveraged a variety of Spanish-language resources to reach a wider
audience at a heightened time of public fire safety education and retail
initiatives.
In addition to a Spanish-language
press release and direct-to-editor pitching to share new home fire
statistics and key safety directives, the team collaborated with other brands
on a bilingual satellite media tour, expanding our reach and important safety
messages to include Spanish-language radio and TV stations across the country.
We also coordinated and publicized in-store fire education
events for adults and children nationwide, providing Spanish-language
spokespeople in key markets through retail partners and distributing thousands
of bilingual activity books to teach children about fire safety and proper
emergency escape planning.
For this campaign and for future initiatives, the brand team
developed a series of Spanish-language fire safety videos featuring Dr. Manuel Fonseca,
president of the National Association of Hispanic Firefighters. A veteran
firefighter and passionate educator, Dr. Fonseca shares for Spanish-speaking
consumers some vital information about proper home fire and carbon monoxide
safety.
As a part-time foreign language instructor, I personally and
professionally view these as vital components in our efforts to spread the word
about home fire safety to as wide an audience as possible. With hope I say they
make an impact.
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