
Define Success Each
Morning – Start each day with an action plan. Outline what must get done
for the day vs. what would be nice to get done. Make it a goal to get through
the entire “must do” list and to also check off one to two items from the
“nice” list. This will ensure the day is
a success and also set you up for success tomorrow.
Be Flexible – PR
is unpredictable. What seems like a fairly routine day can quickly be turned
upside down with an influx of media requests or a client crisis. Be nimble and
learn to adjust goals and priorities for the day at a moment’s notice. This
also means being a good internal communicator. It’s important to inform team
leads if your attention needs to be diverted to one client. Account leads can
help reassign or reprioritize other client work.
Be in the Know – From
the latest in industry and social media trends to what’s happening in world
news and pop culture, be in the know.
This helps better serve clients by offering recommendations on
everything from the latest social platforms to utilize to pop culture trends to
leverage to postponing a new product announcement due to breaking news.
Write it Down – Pen
and paper can be two of the most important tools in any job. Whether taking
notes in a meeting, creating a to-do list or capturing a creative idea, writing
everything down serves as a great method to recall important information and
ideas. Notes are an invaluable resource to refer back to in the future.
Turn “No” into “Yes” –
At LCWA “no” is not in our vocabulary. If media are saying “no” to a pitch, find
a new angle to go after them with. If a client has a challenging request, find
creative ways to make it happen. Turning a “no” into a “yes” is a daily
practice and a way of agency life.
Never Stop Learning –
With the emergence of social media and the 24 hour news cycle, the PR industry
is changing at a pace that is more rapid than ever before. Never stop learning about new and emerging
tools and trends. Carve out time each day to read up on industry news. This helps better serve clients with cutting
edge and effective communications solutions.
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