In an industry as complex as healthcare, there are many
sectors that are constantly changing and progressing. One such sector is urgent
care, where our client the Urgent Care Association (UCA) is leading the charge
for better payer reimbursements for urgent care centers that provide valuable
services to millions of patients nationwide.
When pitching a new UCA
position statement on payer reimbursements, it was important to target
trade media that speak directly to insurance-related audiences. In addition, we
reached out to more general healthcare media to ensure a wide audience of
industry decision-makers were aware of UCA’s stance on the issue. While most
healthcare outlets understood the situation and why the position statement was
being shared, a few needed some context as to the who, what, where, when and
why of the statement.
We worked with UCA to define the key messages and assembled
background on what initially catalyzed the need for the statement. We weaved
these details into our pitches to ensure all media understood why UCA created
the position statement and the importance of it in the current healthcare
landscape. Our efforts resulted in six trade media placements and an interview
with Health Plan
Weekly that resulted in an in-depth feature article on urgent
care reimbursements!
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