Monday, September 9, 2019

Multimedia News Release Powers Up Town/Gown Launch

Now in its third year, the Town/Gown Fire Safety Community Service Project teams institutions of higher education and fire departments to install First Alert alarms in at-risk homes and increase fire safety education in these communities. This unique, impactful project is coordinated through a partnership between First Alert, Campus Firewatch and the Michael H. Minger Foundation, and invites colleges, universities and fire departments across the country to apply for the opportunity to participate.

In order to emphasize the project launch, encourage departments to apply and offer up access to multi-media assets, LCWA developed an attractive multi-media news release featuring five photos and an educational smoke and carbon monoxide alarm safety whiteboard video. The user-friendly format appeals to media and partners alike who can easily view, share and download the assets to promote the project across their networks as well.

This year’s launch has already garnered millions of impressions and the rate of entries is up from last year. The best part is knowing that these efforts will not only help prevent future tragedies, but improve the well-being of the communities individually impacted. Learn more about the Town/Gown project at https://www.firstalert.com/towngown/.

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