From colorful backpacks to
comfortable athleisure, there's a style for every kid no matter what grade
they're heading into this school year. LCWA client North Riverside
Park Mall offers a one-stop-shop for youth
school apparel. Its colorful selection of retail stores makes it easy for
families to start the 2019-2020 school year in style. What’s more, there is
even something for mom to feel like she is on trend when shuttling between the
drop-off line and after-school sporting activities.
To showcase Instagram-worthy looks
from a few of the mall’s stores, our Chicago PR team secured and coordinated a back-to-school fashion
show on WCIU – The Jam. Outfitted in fancy new kicks and layers that easily
transition into the fall, students dazzled The Jam hosts Felicia Lawrence and
Carly Henderson with their new looks and ear-to-ear smiles. The
segment was strategically timed to reach viewers just before the first bell
rang and now lives on the WCIU website, YouTube
channel and Facebook page.
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