To help prep parents and kids for back-to-school season,
LCWA and the American Academy of Sleep Medicine conducted media outreach
providing families with tips for a healthy sleep routine this school year. In
conjunction with sleep hygiene recommendations for children, LCWA promoted the
official sleep recommendations from AASM and drove parents to the online bedtime
calculator, which allows users to enter their age and needed wake time to
determine their bedtime for optimal health and success.
LCWA secured coverage with numerous outlets, including U.S.
News & World Report, Newswise,
Drugs.com,
Healthday,
Health
News Digest and News
Medical. Overall, this outreach increased awareness of sleep hygiene for
children and families among consumers nationwide, drove traffic to the bedtime
calculator and earned more than 16.8 million impressions.
To ensure you are sleeping enough on a regular basis, try
the bedtime
calculator for yourself!
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