
This summer, Boise Paper joined other global brands to help raise
awareness of the Red Cross’ Missing Types Campaign, a movement to inspire
325,000 people across the U.S. to help save lives by donating blood. Here are a
few stats that might surprise you:
- There are 50,000 people in the U.S. who have never donated blood before
- Every two seconds someone in the U.S. needs blood
- Only three out of every 100 people donate blood in the U.S. in a given year
- Blood types typically go missing in the summer
- Updated the Boise Paper logo without the letters A, B and O
- Drafted original content for Boise Paper’s social channels
- Presented a Facebook sweepstakes
- Created a Facebook ad
- Distributed an e-blast
- Hosted a Twitter Chat with the Red Cross, AND …
- Launched an influencer campaign

Through the support of generous blood donors, blood drive hosts and
partnerships like the one it has with Boise Paper, the Red Cross is able to
provide 40% of the nation’s blood supply to 2,500 hospitals across the country
every day.
To learn more about the Missing Types Campaign and how you can get
involved, please visit RedCrossBlood.org/MissingTypes.
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