Boise Paper and the Red Cross Join Forces this Summer to Fill the Missing Types

As part of its Paper with Purpose® promise, our client Boise Paper is committed to making a difference in the communities its customers and employees call home. And this year, Boise Paper is demonstrating that commitment through its ongoing support of the American Red Cross.

This summer, Boise Paper joined other global brands to help raise awareness of the Red Cross’ Missing Types Campaign, a movement to inspire 325,000 people across the U.S. to help save lives by donating blood. Here are a few stats that might surprise you:

• There are 50,000 people in the U.S. who have never donated blood before
• Every two seconds someone in the U.S. needs blood
• Only three out of every 100 people donate blood in the U.S. in a given year
• Blood types typically go missing in the summer

Alarming, right? There simply aren’t enough people donating blood to help patients in need. When A, B and O blood types are missing from hospital shelves, lives could be changed forever. That’s why the Boise Paper team hit the ground running to help raise awareness of this important cause. Here’s what we accomplished in a very tight time frame of only one month:

• Updated the Boise Paper logo without the letters A, B and O
• Drafted original content for Boise Paper’s social channels
• Presented a Facebook sweepstakes
• Created a Facebook ad
• Distributed an e-blast
• Hosted a Twitter Chat with the Red Cross, AND …
• Launched an influencer campaign 

Each initiative stressed the importance of blood donations and encouraged new and existing blood donors to visit RedCrossBlood.org/MissingTypes to schedule a blood donation appointment. The entire campaign garnered over 33 million total impressions in June – all in an effort to inspire more people to donate blood and help save lives.

Through the support of generous blood donors, blood drive hosts and partnerships like the one it has with Boise Paper, the Red Cross is able to provide 40% of the nation’s blood supply to 2,500 hospitals across the country every day.

To learn more about the Missing Types Campaign and how you can get involved, please visit RedCrossBlood.org/MissingTypes.