Thursday, August 15, 2019

How to Utilize Content across Social Platforms

When creating social content for a client, not all social media platforms should be used the same way. Each platform has different goals and audiences, so it is crucial that your content, social calendars and formats are created specifically for each. Follow these tips to help each platforms audience get the most out of your content:  
  • Tailor your message. Instead of copying and pasting your text from one platform to the next, vary the length, image formatting, hashtags and vocabulary based on the platform you’re using. This ensures you won’t lose part of a caption on Twitter, tag an Instagram handle on Facebook or invite your followers to retweet you on LinkedIn. 
  • Post consistently. How consistently you post on a social platform should be specific to which platform you are using. Post content on Twitter multiple times per day to reach the maximum audience, but for Instagram and Facebook, post content less frequently to avoid spamming your follower’s feed. Consider using Instagram and Facebook stories to keep your client top of mind on days you aren’t posting to your feed.
  • Keep the time in mind. Just because you are sharing similar content across social platforms, doesn’t mean it has to publish at the same time. Schedule posts for the individual peak times on each social media network. Posting when the most amount of people will see it, will maximize engagement. For example, post on LinkedIn between 10:00 a.m. and 11:00 a.m. on Tuesdays, Wednesdays or Thursdays to reach the largest audience.
  • Consider the media you’re using. Before deciding on content, think about how you can integrate videos, images, text or gifs based the platform you’re posting on. To get more engagement on Facebook, create a video or image to get your message across. On Twitter, tweet an image or gif along with your text for more favorites and retweets.

Following these tips can help you run successful social media campaigns, gain new followers and get great exposure for your clients.    

Monday, August 12, 2019

Boise Paper and the Red Cross Join Forces this Summer to Fill the Missing Types

As part of its Paper with Purpose® promise, our client Boise Paper is committed to making a difference in the communities its customers and employees call home. And this year, Boise Paper is demonstrating that commitment through its ongoing support of the American Red Cross.

This summer, Boise Paper joined other global brands to help raise awareness of the Red Cross’ Missing Types Campaign, a movement to inspire 325,000 people across the U.S. to help save lives by donating blood. Here are a few stats that might surprise you:
  • There are 50,000 people in the U.S. who have never donated blood before
  • Every two seconds someone in the U.S. needs blood
  • Only three out of every 100 people donate blood in the U.S. in a given year
  • Blood types typically go missing in the summer
Alarming, right? There simply aren’t enough people donating blood to help patients in need. When A, B and O blood types are missing from hospital shelves, lives could be changed forever. That’s why the Boise Paper team hit the ground running to help raise awareness of this important cause. Here’s what we accomplished in a very tight time frame of only one month:
  • Updated the Boise Paper logo without the letters A, B and O
  • Drafted original content for Boise Paper’s social channels
  • Presented a Facebook sweepstakes
  • Created a Facebook ad
  • Distributed an e-blast
  • Hosted a Twitter Chat with the Red Cross, AND …
  • Launched an influencer campaign 
Each initiative stressed the importance of blood donations and encouraged new and existing blood donors to visit to schedule a blood donation appointment. The entire campaign garnered over 33 million total impressions in June – all in an effort to inspire more people to donate blood and help save lives.

Through the support of generous blood donors, blood drive hosts and partnerships like the one it has with Boise Paper, the Red Cross is able to provide 40% of the nation’s blood supply to 2,500 hospitals across the country every day.

To learn more about the Missing Types Campaign and how you can get involved, please visit

Monday, August 5, 2019

DAP Platinum Patch Honored as a Best New Home Product

Product award programs can lead to editorial accolades and powerful third-party endorsements that drive awareness and sales for clients and their products. That’s why LCWA has established an annual awards program for DAP. Each year, our team works to ensure DAP’s newest innovations are recognized by some of the top awards programs in the Home and Building Products industries.  Most recently, DAP was recognized by  This Old House on its list of Top 25 Best New Products in the Building Materials category. After months of research, reviews, testing and input from industry pros, This Old House magazine’s editors recently released its list of top products that represent the “finest in new materials and mechanical systems for construction and remodeling projects.” We’re proud to have help our DAP client secure a spot on this coveted list. 

Thursday, August 1, 2019

Celebrating Summer at Santa’s Village with The Jam

Who says you can’t celebrate Christmas all year-round? LCWA client Santa’s Village Amusement Park in Dundee, Ill., is the perfect place to do just that! During the summer months Santa’s Village is the ideal destination for Chicagoland families with young kids. The park features everything from animal attractions and Kiddieland rides to weekly entertainment shows and a brand-new arcade. To showcase the exciting attractions, LCWA secured and coordinated a dynamic on-site segment with WCIU – The Jam. It’s safe to say that everyone had some fun!

The Jam host, Kelsie Huff, visited Santa’s Village and saw more than 200 animals, birds and fish, chatted with president and owner Jason Sierpien, and even rode the park's most popular roller coaster, the Super Cyclone!  With live clips airing throughout The Jam's morning broadcast between 6 and 8 a.m., we reached many Chicagoland viewers. The story now lives on the WCIU website, YouTube channel and Facebook page.

There’s still plenty of summertime left, so be sure to visit Santa’s Village with your family.