While college and career are far around
the bend for this age group, it’s never too early for them to think about what they
want to do. I was thrilled to represent our industry and share my insights
with dozens of students across four sessions.
Through some personal “day in the life” and relatable, real-world
examples, I did my best to help open their eyes to what PR is and what a PR
professional does. I also shared my timeline from middle school through today
to demonstrate potential education and career paths they could follow to enter
the industry and sustain success.
To no surprise, I found the students to be very social
media-savvy and up-to-date on trends and how we consume media. Growing up
exposed to influencers, digital media and experiential programs, they were able
to discuss numeral instances of PR in-action, such as celebrity partnerships on
Instagram, online coverage of their favorite products and hashtag campaigns. Fortunately, they also understood examples involving print
media!
I continue to be invigorated working in PR, and after my
experiences at career day, I can safely say that the future of our industry — one
where we need to be at the forefront of a rapidly changing landscape — is in
good hands (even if we’re communicating via hologram by then).
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