pages, increasing social followings, promoting new products or services, highlighting spokespersons and more.
LCWA’s social media team
regularly coordinates successful Twitter chats for clients in numerous
industries, accomplishing a variety of goals. Here are some tips we recommend
to make any chat a campaign highlight:
- Partner with an influencer, blogger or media member, who has a social following and reaches your target audience, to serve as the host. This is a good way to increase participation, excitement and credibility.
- Delegate roles and responsibilities, such as having the host tweet questions, the client’s handle share information and a client expert/spokesperson respond organically to participants’ questions from his or her personal handle.
- Designate a simple, catchy hashtag to tie the conversation together and get across the campaign message. Use the correct tone, too, such as branded for a product launch versus general for an awareness campaign.
- Promote the chat on social media (on client, host and expert accounts) with engaging content and clear direction on how to join.
- Offer a chance to win prizes to get a nice boost in participation.
- Draft a script of numbered questions and responses, but remain flexible in order to answer incoming questions and remarks.
- Keep the tweets short to increase retweets and responses.
- Run the chat for one hour or less, and choose a time when your target audience is active on social media.
- Use a hashtag tracking site to make following the chat easier and for gathering post-chat metrics.
- Set up a conference call with anyone on the client-side who needs to provide approval on responses or wants to follow the chat, and/or to help flag tweets for spokespersons to respond to.
- Answer participants’ questions quickly and look for ways to engage with the rest of the chat – including asking follow-up questions or sharing an acknowledgement.
- Give a clear closing message and site referral, and don't forget to thank everyone for participating to end the chat.
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