Leveraging Twitter to Drive Conversations about North American Forests

We helped our client Boise Paper and its partner, the organization #forestproud, share messages about the importance of forests. The organizations joined together for a very successful Twitter chat using the hashtag #beforestproud.

To help take the message far and wide, we partnered with a lifestyle blogger, Family Focus Blog, to host the chat. The blogger asked questions, while Boise Paper and #forestproud provided expertise touching on many forestry subjects, including the importance of using wood-based products and managing the sustainability of forests.

Through engaging content, appealing graphics and an interesting topic, the chat garnered more than 2,300 unique tweets and over 9.4 million impressions. To learn more about the #forestproud mission and goals, visit its website, https://forestproud.org/, or social media channels: Facebook, Twitter, Instagram and LinkedIn.