
First, LCWA created
social
media content using #ChooseSleep, starting with the opening of sleep fellowship
rankings, when future fellows ranked which medical schools they preferred,
through Match Day. These future sleep fellows going through the Match process
were given access to resources, reminders of notable dates and key messages
about the benefits of a sleep fellowship and a career in the field.
Next, LCWA partnered
with current sleep fellow and AASM member Dr. Brandon Seay as he hosted a “Facebook
Live” on the AASM page. Future sleep fellows learned what to expect during the
remaining steps of the Match process and what they can look forward to in the
next stage of their careers
To further
encouraging the use of and engagement with #ChooseSleep, LCWA then conducted a #ChooseSleep
hashtag sweepstakes
on Twitter, which incorporated the trending #FellowMatch and #MatchDay hashtags.
Participants, with help from Dr. Seay, celebrated the hard work of future sleep
fellows, the benefits of a sleep medicine career and the importance of sleep
medicine.
Finally, to
reach medical and pre-med students directly at the resources they use to help
make career decisions, LCWA secured an upcoming byline from AASM member Dr.
Khurshid on the site Prospective Doctor, and placed an eye-catching digital
banner ad on Life of a Med Student.
Overall, the
two-month program achieved more than 103,500 impressions and nearly 1,600
engagements Facebook and Twitter, and 140,000 online impressions on medical
student resources.
The above
initiatives maximized conversations and built buzz around the Match process and
Match
Day –
recognizing the upcoming group of sleep fellows, and engaging with the sleep
medicine community and the public. We look forward to continuing helping AASM
push the sleep medicine profession forward in 2019!
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