
The LCWA home PR team helped kick off the 2018 product debut back in January at the Consumer
Electronics Show in Las Vegas. The week-long trade show was packed-full of
media appointments and on-site interviews, which earned First Alert coverage in
several top-tier outlets, such as ABC
World News Now, Digital
Trends, The
Verge and Tom’s
Guide.
In
the spring, we took the First Alert team to the NYC offices of influential tech
and shelter media to introduce editors to the Onelink Safe & Sound before
it hit the market. LCWA secured deskside meetings with eight high-profile
outlets, including Good Housekeeping and Gizmodo. The editorial meetings
generated immediate online coverage and laid the groundwork for future product
reviews in print.
As
a result of our CES support, NYC deskside meetings and ongoing pitching
efforts, our team secured more than
1,400 total placements. A few additional media highlights include Fox & Friends, Dwell
magazine and PC
Mag. In
total, our efforts generated more than
1.9 billion impressions and an advertising equivalency of almost $30
million.
Beyond
traditional media, we coordinated blogger and influencer campaigns to further
raise awareness about the benefits of the Onelink Safe & Sound, build
credibility for the new product and maximize the social media presence of the
Onelink by First Alert brand.

In
order to emphasize the Onelink Safe & Sound’s premium speakers, we
partnered with two music-focused celebrities, Stephen
“DJ tWitch” Boss and Clare
Bowen, and hosted a table at the 2018
Teen Choice Awards gifting lounge – generating shareable content and gathering photos
from 50+ celebs like Adina
Porter on-site at the awards. The
social media frenzy that ensued amplified key product messaging and engaged
thousands of the influencers’ fans about the high-quality audio that the Safe
& Sound can bring to your home.
From
garnering social media buzz to populating the pages of the most popular home
and design magazines and tech websites, the Onelink Safe & Sound product
launch certainly made a big bang in 2018! The LCWA team looks forward to
continuing to bring First Alert great results as the company expands even further
into the smart home market.
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