Thursday, November 8, 2018

Keep Home Happening with CleanandCookSupply.com

Clean & Cook Supply online makes it easy to find, buy and stock up on cleaning accessories, such as vacuum bags, belts and filters that help keep appliances and the home running smoothly. And now it’s even easier, thanks to a newly designed website that is more user-friendly so that consumers can quickly find and order the right accessories to keep home happening.

To help Clean & Cook Supply grow its customer base and establish a larger online presence, LCWA helped launch a new Facebook page as way to engage with customers. Facebook ads and an interactive social sweepstakes were designed to gain followers quickly and establish Clean & Cook Supply as a go-to resource for cleaning tips and products. Running concurrently, Facebook ads both encouraged users to enter the sweepstakes – a chance to win a $500 Visa gift card – as well as ‘like’ the new Facebook page and visit the website. The sweepstakes engaged fans with questions supporting key brand messages about changing vacuum bags, filters and belts, and generated more than 8,000 entries and nearly 2,200 page likes in less than one month. Additionally, the Facebook ads earned more than 600 clicks to the Clean & Cook Supply website, 88,000 impressions and more than 2,800 engagements. 

Native and display ads were designed to deliver quick, educational content to targeted audiences, directing viewers to useful content on the Clean & Cook Supply website. Creative featuring taglines like “we have a belt for that,” “we have a bag for that” and “we have a filter for that” helped increase awareness about what exactly can offer. The ads delivered almost 2 million impressions and 1,500 clicks.

This strategic use of social and digital activations helped establish Clean & Cook Supply’s new online presence, enhance their visibility online and drive consumers to the new website. Here’s to Keeping Home Happening!

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