This month, LCWA worked with our client, the Pulmonary
Fibrosis Foundation (PFF), to launch a new campaign aimed at
increasing awareness about pulmonary fibrosis (PF). The “Not
Everyone Breathes Easy” campaign will reach individuals who may be
at risk for the disease or are undiagnosed, and encourage them to speak with a
physician about PF.
More than 200,000
Americans are living with pulmonary fibrosis, a progressive and debilitating
lung disease that leads to scarring of the lungs. The disease remains largely
unknown, which can lead to later stage diagnoses.
To kick off the awareness campaign, LCWA and the PFF crafted
a microsite, www.AboutPF.org, for visitors to
learn about specific symptoms and risk factors. The site includes a Pulmonary
Fibrosis Risk List worksheet individuals can download and bring with them to
their next doctor’s visit, as well as patient stories of those living with the
disease. The microsite also directs individuals to the PFF site for resources
to direct them toward next steps.
As we look ahead, we are excited to get the word out about
pulmonary fibrosis with many unique campaign aspects. This includes an upcoming
#NotEveryoneBreathesEasy Twitter chat (mark your calendars
for Nov. 2), banner ads and media outreach. Check out the Chicago Tribune on
Nov. 7 to see our first print advertisement for the campaign, as well!
Visit AboutPF.org today and find out if you
are at risk for pulmonary fibrosis!
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