
Naming this IABC Chicago award after Lou is fitting given his passionate support of IABC throughout his life and career. It was an honor to accept the Lou Williams Research Pioneer Award on behalf of LCWA.
Lou started the firm because he wanted
to make a difference in the public relations industry – and he did. He was a
veteran of big, national agencies. His
goal was to create a firm that had all of the large agency strategic thinking
and capabilities, including research, but he wanted to offer the personal
approach and dedication of a smaller firm. LCWA has been operating under that
same philosophy for more than 30 years.
All of us at LCWA continue to pursue
his vision. This award is a wonderful way to honor his legacy.
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