During the back-to-school season, LCWA's PR and social media team conducted a multi-faceted campaign to encourage consumers to select products with Box Tops clips while back-to-school shopping and drive awareness of great promotional deals on Boise Paper products.
LCWA enlisted influencers The Simple Parent and A Mom’s Impression to co-host our #BoisePaperB2S Twitter Chat. Talking about the Box Tops program and back-to-school shopping, the chat was a huge success with great engagement from over two hundred unique contributors throughout the entire hour!

Additionally, two Facebook ads ran throughout the summer to promote the use of Box Tops clips and their availability on Boise Paper products. Overall these ads were a huge success in directing consumers to Boise Paper’s special back-to-school reams of paper.
Our influencer program featured six bloggers sharing their
thoughts on the importance of stocking up on essentials, like Boise Paper
products, for homes and classrooms during back-to-school shopping, as well as
their thoughts on how Box Tops for Education impacts their schools. Each
influencer created great original content! Check out a few of the posts from Pragmatic
Mom, Mommy
Katie and B-Inspired
Mama.

We also distributed an e-blast to consumers to generate awareness of the Box Tops for Education clips available on Boise Paper products during the 2018 back-to-school season. With the click-through rate at more than double the industry average, this was one of our most successful e-blasts of the year.
Finally, we helped raise awareness and provided support for two back-to-school shopping events in Vancouver, Wash., through social media ads, promoted posts and event pages. Families in the local community were invited to join Boise Paper at two Vancouver stores where kids enjoyed fun crafts and projects while their parents shopped for supplies – a win-win for everyone!
Throughout the summer, this campaign successfully spread the word about Boise Paper’s enduring partnership with the Box Tops program and its special back-to-school promotions. Since 2011, Boise Paper has contributed nearly $11 million to U.S. schools across the country. We’re always happy to help our clients celebrate their community involvement!
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