
LCWA assisted the organization in communicating the new name
and its tagline – “Your Gateway to Better” – by developing targeted key
messages, creating thoughtful and innovative news materials, writing
informative introductory email announcements and generating media coverage in
major trade publications. Showcasing UCA as a nimble association evolving to
meet industry needs while reaching new audiences, ongoing PR campaigns will
help UCA engage new and existing members and continue positioning the
association as the go-to expert for urgent health needs.
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