Our client, the Urgent Care Association of America (UCAOA)
recently changed its name to the Urgent Care Association (UCA), and the
organization is leveraging the rebranding as an opportunity to engage and
expand its membership base. Just like its industry, the UCA is evolving,
offering education, networking opportunities, advocacy, tools and connections
for an ever-growing array of on-demand healthcare providers.
LCWA assisted the organization in communicating the new name
and its tagline – “Your Gateway to Better” – by developing targeted key
messages, creating thoughtful and innovative news materials, writing
informative introductory email announcements and generating media coverage in
major trade publications. Showcasing UCA as a nimble association evolving to
meet industry needs while reaching new audiences, ongoing PR campaigns will
help UCA engage new and existing members and continue positioning the
association as the go-to expert for urgent health needs.
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