
Hello Dunkin', goodbye Donuts – Dunkin’ Donuts made its rebrand official on Tuesday,
shrinking its name to just "Dunkin." Fun fact: the brand had been credited with
popularizing the word "donut," instead of "doughnut," in
the 1950s, according to Business Insider.
Say What?! – How do you decide which brand you’ll buy when selecting a new product or service? In a new study from Jay Baer and Daniel Lemin, respondents showed that personal connections matter more than ever when getting a product recommendation, and that younger consumers are especially swayed by word-of-mouth marketing.
Yowza! Scrabble Adds 300
Words – This week, the sixth edition of the Merriam-Webster Official
Scrabble Players Dictionary dropped. Brace yourself, Scrabble fiends. More than 300 new words
have been adopted, and the compilers have embraced some millennial mainstays
like “twerk,” “emoji,” “yowza” and “listicle” and some long awaited gems: “OK”
and “ew.”
Under the
Influence
- Did you know that tweets from influencers and brands combined can increase
purchase intent by a factor of more than five? This infographic via PR Daily lists 10 key
strategies you should consider to help elevate influencer marketing strategies
and activate these influential advocates.
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