Tuesday, August 7, 2018

Talking Trends with HGTV’s Kate Campbell

TV Celebrity carpenter Kate Campbell is defying stereotypes as one of the stars of HGTV home improvement shows “Decked Out,” “Disaster Decks” and “Holmes on Homes.” She’s found her calling and encourages other women to make their way into a field overwhelmingly dominated by men. Recently, she also tackled her own home renovation – proving that even the most intimidating DIY projects are within reach!

At a time when many homeowners are looking for ideas on how to spruce up their backyards, we took Kate’s message of empowerment to potential DIYers across the country by coordinating a television and radio satellite media tour with Kate for our client Trex Company. Broadcasting from her very own Trex deck at her home outside of Toronto, Kate offered viewers tips on the latest trends in outdoor living – from using low-maintenance materials like composite decking to incorporating design trends such as “hygge”(pronounced hoo-gah), a Scandinavian term that means “comfy and cozy.

In addition, she also took away the “fear factor” by educating viewers on a variety of DIY projects – such as deck resurfacing or installing a pergola – for any skill level.

It’s a message that was well received by media – a record 27 separate media outlets booked interview time slots with Kate, resulting in placements in markets across the county during the hot summer season!

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