In the era of digital dominance and social influence, brands
that don’t redefine their core values or re-strategize PR and marketing efforts
will fall behind. Here are my favorite finds this week of how some brands are reinventing
themselves:
Wild Animals Roam Free – After 116 years of
imprisonment, the iconic Barnum’s
Animals uncaged its animal crackers – and it’s a huge hit on social media.
After pressure from the animal rights organization PETA, the classic Nabisco
snack rolled out a redesign of its packaging that historically featured animals
behind bars. Now, the box shows the animals asserting their freedom on the
savannah!
Death of the Department Store – Nordstrom continues
to innovate by becoming not just a brick-and-mortar, but a digital,
engagement-focused company. In its latest venture, Nordstrom has brought
several Instagram-famous brands, most recently Lively, to its stores
with pop-up shops and mini stores. Business
Insider thinks Nordstrom could survive the retail war against e-commerce.
Social Travel – When it comes to vacation, more than
one-third of millennials
say that posting great vaca pics is just as important as the actual
experience. Even more, 37% say the ability to post beautiful images and videos
influences their travel destination and 43% won’t go on holiday with being able
to check in on Facebook. Millennials are living the Insta-life!
Guide to Identifying Influencers – With the
fast-growing number of social influencers, every company is navigating how to
make influencer marketing work for their brand – and ensure they are getting
the bang for their buck. Forbes offers tips to help vet
social influencers and determine
their actual social clout before signing on the dotted line.
Sesame Street Social Cred – In a viral YouTube video,
Bert and Ernie parody The Fresh Prince of Bel-air theme song to tell the story
of how they became best friends and roommates – and it’s fantastic! Sesame
Street residents are certainly putting a new spin on the much-loved children’s
show. The clip comes after Oscar the Grouch fired back at Big Bird on Twitter
last month.
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