Recently, LCWA worked with CNN International to
profile the storied history of JimBeam in a segment for the station’s “100 Club” program. Featuring
brands rich in history with legacies dating back more than 100 years, the “100
Club” segment was a perfect chann
To help tell this story, LCWA arranged one-on-one
interviews for CNN producers at the historic Jim Beam Distillery in Clermont,
Ky. with Seventh Generation Master Distiller Fred Noe and his son Eighth
Generation Distiller Freddie Noe. Together, they spoke about the family’s
history, sharing tales of the generations before them, and the bright future of
both the brand and bourbon category.
The segment also shared moments of Beam’s
faithful fans touring the Jim Beam American Stillhouse –
the first stop along the infamous Kentucky Bourbon Trail – and
highlights from Fred and Freddie’s interactions with them as they tasted the
history found in all of Jim Beam’s fine bourbons.
LCWA supplemented the interview with drone footage
of the distillery, behind-the-scenes b-roll, and never-before-seen
post-Prohibition footage from the Beam family archives featuring Jim Beam. The
added visuals helped bring the story to life.
The segment aired globally across CNN.com and
quickly sparked attention from bourbon fans as far as Singapore. Cheers!
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