With so many home products on the market, consumers continue to turn to bloggers to find the best products. During the past couple of months, the Rejuvenate home PR team worked
with bloggers to coordinate a campaign to show how the Rejuvenate
Click n Clean can clean any floor surface
in the home – and fast.
To reach our target audience of parents, homeowners and
savvy spenders, we searched for lifestyle bloggers who often incorporated cleaning
or home content into their posts. All of the bloggers we chose to test the
Click n Clean generated positive content. Many highlighted how they could clean
their floors with ease, especially when compared to using a mop and bucket!
Tile, laminate, wood and even grout were put to the test and
the Click n Clean had the ability to clean them all. The bloggers provided
readers with great content from unboxing photos
to before
and after shots! The
grout cleaner stood out to many of the bloggers, who noted how simple it
made cleaning those hard to reach spots. Overall the blogger program crushed
our goal of 20 placements and 300,000 impressions, ending with 64 blog and
social media placements and 1,206,356 total impressions! This campaign was a
clean sweep!
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