I recently had the pleasure of traveling to New York with
clients from First Alert to showcase the company’s latest innovation, the Onelink
Safe & Sound. It’s a product we announced at CES this January, but it’s
hitting store shelves shortly!
As such, our formal launch plan is now underway, so we
wanted to demonstrate the product’s many features and great sound quality
first-hand.
In an intimate setting, this is possible – not to mention
invaluable. The meetings we arranged – with leading tech websites like Tom’s Guide and Gizmodo and consumer magazines such as Parents and Good Housekeeping – will be
memorable in ways that a quick conversation on the phone or via email may not
be. PR is a fast-paced environment, but it need not be impersonal.
To be sure, we spoke about people’s homes, their knowledge
of fire safety and how they protect themselves from the dangers of CO
poisoning. Fire safety is a message that applies to all of us, and the Onelink Safe & Sound answers a
vital consumer need while giving us the ability to enjoy the myriad
capabilities of a virtual assistant and whatever music we want to play through
Bluetooth or virtual assistant skills.
If personalization in the form of deskside meetings or
exhibiting at editor events is not in your program budget, there are
nonetheless ways to ensure your approach is personal and resonant with your
target media. Do your research and identify the right contacts. Then, review
past coverage to learn how they frame a story. Follow people in their careers
and reach out to be a resource as appropriate. Getting to know the right
targets may take time, but accurate research and a customized approach may make
your pitch as memorable as if you were sitting face-to-face.
No comments :
Post a Comment