The word of the week
is “oops,” even if one brand did it on purpose. From an NBA story that’s nearly
overshadowing the Finals to a breakfast announcement deserving of a
double-take, social media provided some un- Brie-lievable stories this week.
Bizarre B-Ball:
In one of the weirdest
stories in NBA history, Philadelphia 76ers president of basketball
operations and general manager Bryan Colangelo (son of basketball royalty
Jerry) has
resigned from the team after an investigation determined he and his wife
were involved in operating numerous anonymous Twitter handles that criticized
76ers players and league executives, and shared sensitive info on the team.
Fixer Downer: Chip
and Joanna Gaines of the uber-popular “Fixer Upper” are
in crisis mode after the EPA found more than 30 homes from the show were
not compliant with lead paint regulations. In addition to a $40,000 fine, the
couple is making a move to produce a series of lead paint-awareness bonus
content.
“Slam” Dunk Stunt?:
To promote a new Super Slam value meal, Denny’s purposely sent out a press
release loaded with tracked changes and comments – with such edits as more
exclamation points needed and additional food added. While the media
ate it up, it’s unclear if PR creativity will cause Waffle House loyalists
to switch sides.
[Enter Cheese Pun
Here]: Monday was #NationalCheeseDay,
which trended harder than a chunk of Alma Vorarlberger Bergkäse. This is what
gifs and short Twitter videos were made for.
Don’t Make Your
Client Fake News: While your clients’ products and services may be
innovative and game-changing, steer away from unfounded claims – maybe even if
they’re tongue-in-cheek. These
six brands learned the hard way that fake doesn’t pay.
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