Being part of
the Public Relations Global Network means we are connected to a network of 50
hand-selected PR firms servicing key markets around the world. This allows us
to offer the “boots-on-the-ground” savvy of a local PR agency but on a global
scale. This week, those boots landed on the ground in Chicago, as LCWA hosted a
“PRGN Takeover”—leveraging the PRGN Instagram account as a lens into the world
of PR in Chicago. We showcased famous
landmarks (many of which are just a stone’s throw from our office),
highlighted ongoing client
work, took a hyper
lapse tour of our offices and even won a
few awards along the way, garnering over 4000+ impressions for PRGN’s
account in one week.
Now as we are
posting our farewell photo of our week of content, here are a few tips we
picked up along the way for showing off your capabilities, your agency, your
team and even your city:- Be Your
Own Client: In public relations, we often take the back seat and
let our clients shine…but when given the opportunity to put your own
agency in the public arena, be your own client and showcase your
capabilities. For example, if you create social content for your clients,
one great way to show what you can do is by creating high-quality social
content for your own accounts. With the PRGN Takeover as a stage, we were
able to show our agency capabilities not only through the messages we shared,
but by how we shared them as well!
- Develop
Content with Goals in Mind: The goals of the takeover were
simple—to increase awareness of the PRGN as a brand, as well as increase
awareness of LCWA as an agency partner. With that in mind, we prepared
content across multiple types of media in an effort to be as engaging as
possible, sharing across our own channels and strategically using hashtags
that would expand our reach. One great example of a tactic used to
increase engagement was our use of the Instagram-story feature. Every
morning as our first new post of the day was about to go live, we created
an Instagram story that highlighted a Chicago landmark, while also working
in the #PRGNTakeover to remind our audience, at the top of their feed, to
check out any updates they may have missed.
- Get
Creative: Who knows your city better than you do? When
showcasing Chicago to our global audience, we wanted to make sure to
include a wide array of city information to please the armchair travelers
and the native Chicagoans alike! If you find yourself showing someone
around your home—be a tourist in your own city (or even your own office)
and give a tour looking through a visitor’s eyes. You might be amazed at
what you’ve been missing.
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