Tuesday, April 3, 2018

Make It Rain All Year Long: Healthcare Data and Expertise is Industry Gold

Ever wonder where the majority of urgent care centers are located in the U.S.? Or want to to know what percentage of urgent care patients are typically transferred to local emergency departments?

Image featured in Urgent Care Industry White Paper 2018:
The Essential Role of the Urgent Care Center in Population Health
by Stoinmenoff and Newman
To answer these and many other questions healthcare decision makers may have on the current and future state of on-demand care, the Urgent Care Association of America (UCAOA) compiled a comprehensive industry white paper to share their expertise and research with key stakeholders in the industry.know what percentage of urgent care patients are typically transferred to local emergency departments? If so, we have the expert industry outlook for you!

Filled to the brim with statistics, industry trends and growth projections, the white paper offers healthcare leaders valuable insight into a rapidly-evolving sector of the industry. With the abundance of important data points and expert analysis available in the white paper, it was important for our team to identify the most significant findings and takeaways from the research to draw in interest from trade media.

After several reviews of the white paper and analysis of industry activity, we narrowed down 
our top statistics and messages for media outreach. We concentrated on sharing the white paper data and insights with media outlets that focus on industry changes and updates, providing them with solid research to support their ongoing coverage.

Image featured in Urgent Care Industry White Paper 2018:
The Essential Role of the Urgent Care Center in Population Health
by Stoinmenoff and Newman
The goal of our outreach was to showcase UCAOA as a leading source of industry information and expertise now and in the future, not just announce the release of the white paper. By extracting the most intriguing figures and tying them to recent news or announcements in the industry, we successfully engaged with key media targets – including Modern Healthcare and Forbes – and strengthened the position of UCAOA as a thought leader in the industry.  




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