
To build a
platform for the campaign, we created key messages and a landing page on AADSM.org to engage students about the benefits of
incorporating dental sleep medicine into their education, as well as taking
advantage of free AADSM student membership.
Through an
advertorial partnership with the American Student Dental Association (ASDA),
the largest and most prominent student-run organization which serves 92 percent
of current dental students, the AADSM published a post on the ASDA “Mouthing
Off” blog and placed an advertisement on the ASDA.org
homepage. As a result, the AADSM drove significant traffic to its student
webpage and reached thousands of dental students across the country, raising
awareness about why and how students should prepare to provide oral appliance
therapy.
In addition, we
compiled a targeted list of priority dental schools that included the top
colleges for dentistry, universities that offer dental sleep medicine residency
programs and the alma maters of leaders in the field. For these dental
departments, we designed a promotional flyer about the advantages of dental
sleep medicine and AADSM educational resources. The flyer is intended to be
shared with students through dental department newsletters and message boards
in order to promote the benefits of AADSM student membership and encourage
enrollment.
Ultimately, the
AADSM student outreach initiative is spreading the word among dental students
about the importance of dental sleep medicine services and how they can make
positive medical impacts with oral appliance therapy. As students move from
dental school to establishing a practice, the AADSM campaign will help ensure
there is enough dental sleep medicine practitioners to help sleep apnea patients
find successful treatment and put them on the path to better sleep and better
health.
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