Wednesday, March 14, 2018

Rejuvenate Puts Cleaning to the Test at IHHS

Click, clean and go! That was the mantra echoed by one of the nation’s leading floor care innovators, Rejuvenate, during the 2018 International Home + Housewares Show in Chicago.

LCWA helped client Rejuvenate debut its Click n Clean™ Multi-Surface Spray Mop System to both media and show attendees. Unlike ordinary mops, the new Click n Clean combines the proven cleaning technology of Rejuvenate's floor cleaners with a revolutionary mop that transitions from dusting to scrubbing and cleaning with ease. From hardwood and laminate to tile, grout and even carpet, the Click n Clean mop system offers the ultimate flexibility for cleaning tailored not only to your home's floors, but to your cleaning style.

LCWA arranged on-site product demonstrations and touted key product attributes to more than 15 attending media and bloggers. The effort was the first of a multi-faceted media relations campaign focused on driving brand awareness and trial leading up to the product’s on-shelf debut at The Home Depot in May.

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