Friday, March 23, 2018

Puppies, Privacy and Upsets

It has been an emotional week. From feeling betrayed by Facebook to an unprecedented number of upsets in the NCAA tournament, we could all use some cheering up. #internationaldayofhappiness got us through! To recap:
  • Privacy shmivacy: While still avoiding questions about why its investigation into Cambridge Analytica was so delayed, Facebook founder Mark Zuckerberg has shared a slate of actions the network is taking to better protect user privacy, including: blocking data to apps that haven’t been recently used, auditing old apps, reducing the amount of data apps can pull, and more. Some suspect there may be more to the scandal, the timeline will tell.
  • Upset Madness: Nine of the top 16 seeds have already been eliminated from the Sweet Sixteen. The University of Maryland Baltimore County became the first No. 16 seed to beat a No. 1 when it knocked off Virginia last Friday. Plus top picks like Arizona, North Carolina, Xavier, Michigan State and Cincinnati were all knocked off during the tournament’s opening weekend. My bracket is busted, how ‘bout yours?
  • “It’s ‘social media’ so be social:” These tips from the @SimonBooks marketing team are a great reminder for creating impactful organic and paid content. In short: make it a (manageable) part of your daily routine, interact, manage expectations, get recognized and have a voice.
  • Unicorns and rainbows: Celebs, brands and social media in general, went to their happy places on Tuesday, sharing positive messages and fun photos. Here’s to all the days being #internationaldayofhappiness.
"It is the ultimate luxury to combine passion and contribution. It’s also a very clear path to happiness."—Sheryl Sandberg 

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