LCWA recently helped the American
Academy of Sleep Medicine (AASM) raise awareness during American Heart Month about the
dangers of obstructive sleep apnea on heart health as part of the ongoing “Sleep Apnea Hurts Hearts” campaign with the National Healthy Sleep Awareness
Project.
Left untreated, this common and severe sleep disorder can be devastating to
heart health – more than doubling your risk of dying from heart disease
according to recent research.
Nearly
30 million Americans are afflicted with this disease and many are undiagnosed. LCWA
took this into account and coordinated efforts for a radio
media tour with AASM president Dr. Ilene Rosen to raise awareness about
obstructive sleep apnea and its connection to heart health. Coverage included a
live Q&A on SiriusXM “The Doctors,” an interview on NBC News Radio, two
statewide interviews on Georgia News Network and Virginia News Network and
eight local radio station interviews, reaching more than 2.4 million listeners about
the dangers of sleep apnea.
To
further spread awareness, LCWA also coordinated a national distribution of a Spanish
release highlighting the impact of obstructive sleep apnea on heart health. The
release has already reached more than 86 million impressions, including the Houston
Chronicle, San
Antonio Express-News, San
Francisco Chronicle and Seattle PI.com. The release has
reached the top five Spanish DMAs: Los Angeles, New York City, Miami, Houston
and Chicago.
The
National Healthy Sleep Awareness Project was initiated in 2013
to address the sleep health focus area of Health People 2020, which provides
science-based, 10-year national objectives for improving American health. This
is funded by the Centers for Disease Control and Prevention (CDC) through a
cooperative agreement with the AASM. LCWA is proud to be a part of this project
that also includes the Sleep Research Society (SRS) and other partners.
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