LCWA and
client the American Academy of Sleep Medicine (AASM) recently launched the Sleep Works
4 You campaign to educate employees and employers on the dangers of workplace
fatigue, including tips on getting enough sleep to stay safe and remain
productive.
As part of
the campaign, we held a Twitter chat last Monday – one day after daylight saving
time, when employees are very likely to be especially fatigued due to the time
change. In addition to AASM (@AASMOrg), participants included experts from
the CDC (@CDCChronic), National Safety Council (@NSCsafety), National Institute for Occupational Safety and Health (@NIOSH) and Sleep Research Society (@ResearchSleep). Leading the discussion was moderator
@AnitaBruzzese, an award-winning journalist, author
and blogger specializing in career/workplace issues.
Followers of
#SleepWorks4You received tips and information on the overall importance of
sleeping seven or more hours, negative impacts of insufficient
sleep on safety and productivity, tips for shift workers and discussion of the
dangers of drowsy driving.
With an
esteemed moderator and experts from multiple prestigious organizations at the
helm, the #SleepWorks4You chat was a success, reaching 1.6 million with 3.2
million impressions. In addition, the chat engaged with numerous participants,
leading #SleepWorks4You to become a trending topic during and after the chat.
LCWA is proud
to be a part of the National Healthy Sleep Awareness
Project, which was initiated
in 2013 and is funded by the Centers for Disease Control and Prevention through
a cooperative agreement with the American Academy of Sleep Medicine. The
project involves collaboration with the Sleep Research Society and other
partners to address the sleep health focus area of Healthy People 2020, which provides science-based, 10-year national objectives
for improving the health of all Americans.
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