Last
month, our client Weil-McLain attended the 2018 International Air-Conditioning,
Heating and Refrigeration (AHR) Expo here in Chicago, where more than 65,000
industry representatives gathered to get the scoop on the latest tools and
technology in the HVACR
industry. Thanks to some proactive outreach and
diligent booking efforts from our B2B PR team, Weil-McLain entered the 2018 AHR Expo
with a leg up on the competition – nearly 20 media appointments with top trade
publications.
Everyone
on the Weil-McLain team at LCWA spent the last few weeks and months hard at
work contacting industry editors and writers to make sure Weil-McLain received
prominent attention at this popular show and the world’s largest HVACR
marketplace.
Our
efforts paid off. Editors were excited to learn about the latest in heating
innovations from Weil-McLain, and the brand received significant
exposure during the show. And of course, the media attention from the AHR Expo
also proved to be a success, with conversations from the show leading to two
immediate placements and more pending coverage throughout the year.
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