Last week marked not
only the end of a year, but the end of an era for our agency with the passing
of our founder, Lou Williams. In light of this sad news, I wanted to take a
moment to share some of my thoughts about the man who meant so much to me both
personally and professionally. Lou enjoyed life and followed his dreams. He had
success in business and was a leader, teacher, author and mentor to many. He
also had a love of travel, sailing, flying, photography and woodworking that
took him on many adventures.
Lou started L.C.
Williams & Associates because he wanted to make a difference in the public
relations industry – and he did. A veteran of big, national agencies, he set
out to create a firm that had all of the strategic thinking and capabilities of
a large agency but with the personal approach and dedication of a smaller firm.
LCWA has been operating under that same philosophy for more than 30 years. To
honor his important contributions to our industry, Lou became a Fellow in both
the International Association of Business Communicators and Institute for
Public Relations and its Measurement Commission.
He had the spirit and
energy of an entrepreneur who was not afraid to take risks. I will be forever grateful
to him for having the confidence in me to lead the firm after his retirement.
As the second-generation owner, I often find myself asking, “What would Lou
do?” when faced with important business decisions. His guidance has proven to
be very important to the company and to me.
Lou’s influence at our firm goes far beyond his
name on the front door. Today, we focus on providing a
valuable agency experience to our clients, just as Lou did. All of us at LCWA
will continue to pursue his vision and honor his legacy. He certainly will be
missed.
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