Today’s world of public relations is growing rapidly,
extending far beyond traditional media relations and writing press materials.
Working with social media influencers to share their stories and integrate our
clients’ brands into their lives has become a large part of what we do as PR
professionals. That’s why, for our longtime client Electrolux, we established an
influencer program spanning four months and featuring multiple partners and
content activations.
Hello
Glow, Penelope’s
Oasis, Poppytalk
and The
Taylor House all brought individual flair to expressing how Electrolux
products helped them live their best life at home through original blog
content, images, social content and videos. In addition to creating content for
their own blogs, every influencer generated original content for the Electrolux
blog, Live.Love.Lux.
With
35 blog and social placements, and 11,548,213 total impressions, the
program brought the Electrolux brand to life and engaged target audiences. Even
better, content and imagery created by these influencers will be used for
months and years to come.
No comments :
Post a Comment