
Collaborating with several different flooring and healthcare
experts, we collected research and insights on the different ways healthcare
infrastructure directly impacts clinician performance, patient satisfaction and
overall efficiency. We solicited and incorporated many strong industry voices
to lend credibility and speak intelligently to a diverse audience, and highlighted
primary data from our client’s proprietary research on flooring material and
sound to elevate them as a thought leader.
Faced with a wealth of information and insights, it was
imperative that we seamlessly weave the statistics and key learnings together
while making the whitepaper engaging for all audiences. This meant becoming
well-versed in the technical details and taking a team editing approach to ensure
each talking point was perfectly conveyed.
In the end, the final piece showcases Ecore’s expertise in
healthcare flooring by effectively addressing the needs and concerns of
designers, architects, facility managers, administrators, clinicians and
patients. This diversity in messaging also enabled us to successfully capture
the attention of – and coverage in – a variety of media outlets, including Commercial
Architecture, Health
Facilities Management, Medical
Construction & Design, Floor
Covering Weekly and Floor
Trends – all of which has helped to drive awareness, interest and downloads
of the whitepaper from the Ecore website.